Yeah, Yeah, Yeah..."When Life Gives You Lemons,,,,"

We've all heard it dozens of times, right? From our parents and other family members, former bosses, spouses (or is that spices?) and of course, our closest of friends, who've probably never tasted a lemon in the last ten years because they're too busy drinking their frappa-lappa-miko-apo! And as tired as we are of hearing the phrase, it does have a ring of truth and the Wikis and other online files can deliver plenty of true tales. Sometimes though, you can't jump directly from the lemons to the lemonade; you just have grab the lemon and bag of sugar and move towards the new action. And that is exactly what we (Dalmatian Productions, Inc.) are doing. 

First though, a word of thanks to those of you who read this blog, follow us on Twitter (@Dalmatprod & @CAUSE_ORIGIN) and/or listen to the podcasts. Without your understanding and support, we probably would have thrown in the towel a long time ago. So please, keep it up!

Here's the story - As many of you know, we have working for over 20 years to bring a quality program about our great fire-rescue services to television. First we tried early reality TV; the days of "Rescue-911,"  "On Scene: Emergency Report," and several others. That didn't work.We tried again when "reality" grew up a little bit like, "COPS." That worked - only a little bit and only outside of the U.S. or Canada. 

"What else can we do?" we would repeatedly ask ourselves. Here you had four first responders who only knew about the "real" in reality. We didn't know anything else. That brought us to around ten years ago or so, when I was just browsing the Internet, just to browse, not looking for anything in particular. I found a fire story that I liked, read that and it led to a few more. I was just reading some reports of working fires, rescues, etc. Then, after almost two hours, I came across an article about the Philadelphia Fire Department. This I liked. Why? Because my wife's sister and her family have lived in that area for over 40 years and we had visited often. And during almost every visit, I would visit firehouses all over Montgomery County and the City of Philadelphia. However, in reading this article, I learned something new - the structure of their Fire Investigation Office and how unique it was.

Besides the Fire Marshal, there were some unique investigators in with he mix; a firefighter who had also been trained in investigative and forensic work, a full-time detective with the Philadelphia Police Department, who was assigned to the Fire Investigations Office, an agent from the ATF (Bureau of Alcohol, Tobacco & Firearms) and his dog, who were assigned to the city and others. 

"WOW!" I thought. "This could be a great show!" Then I reconsidered. They'd never let us do a "ride-along" with them for a reality show. But....what if it wasn't a reality show? What if it was a drama? Initially, I didn't share my idea with my partners. I just tossed it around for a while, writing a page here, a page there.That was the birth of "CAUSE & ORIGIN." (and yes, we understand that today, the more common phrase used is reversed to "origin and cause," but that just does sound as good as our, older version!) Yet, with no leads, we didn't know what to do next.

The rest of the story until now, is history, as they say. We have tried for the last 2-1/2 - 3 years to get this TV show picked up for the production of a pilot episode. But that hasn't happened either.

Thus, about three weeks ago during one of our conference calls, our L.A.-based partner told us interesting news about some of his immediate past work on a movie, some people he had met and some others who had re-entered his life. And he pitched the idea that with no progress on the television front, let's try to produce a feature film-length movie. Whether it played in a theater or through a streaming service, wasn't important. We would do it. 

That is what we announced yesterday. We are going to produce a film about the fire service, by firefighters, hopefully, supported by firefighters, for firefighters and all other interested parties.

Interested? Good! Stay tuned!

Be safe and let's make sure every one goes home!

 

"Making Peanuts the New Normal"

Welcome back and we hope you and yours celebrated a wonderful and safe holiday season.
If you're a gadget or electronics guru, then you know this was the "week of wonder" at the annual Consumer Electronics Show (CES) in Las Vegas. All type of new and innovative gadgets were on display, from smart watches to a drone large enough to actually fly one person (up to 275 lbs, I think) on pre-programmed flight! Delivering my Amazon order is one thing, but I'm not sure I want the person who processed my order to arrive with it!

However, the CES also marks another important time. This week is when business in Hollywood will start returning to normal. Though, we'll still have to wait until Monday as everyone is too concerned with Sunday night's "Golden Globes Awards" show to think of mundane business.

The beginning of the new year should be a bright signal to all of us to look to ourselves and what we can and will do to make this new year better than the past one. As I titled this post, "Nothing is the new normal!" Too many people are satisfied with what was, whether it was good, bad or somewhere in between. They postulate, "If it was good enough for me last year, it should be good enough for me now!" Now, where would be at this moment, if everyone held that same thought?

I for one, do not believe it's true. While it's true that there are many factors within our various environments that we cannot control, there are still plenty that we can. And the very first one starts with ourselves. 

We must ask our self, "What can I do, see, learn, experience, etc. that will help me improve my life? Do I need to do it at home? At work? Socially?" My view it is all of the above.

Just because we graduated high school, college, graduate school, accreditation for this or that, it does not mean that we have stopped learning or that we can afford to stop learning. We must strive to learn every day. We must strive to be a better person every day. We must strive to reach out and help someone every day. We must strive to be a better father, mother, spouse, son, daughter, etc. 

If we do not do this we become stagnant and stale like moldy old bread and what good is moldy old bread? 

So, take a look in the mirror and ask the person you see what he/she suggests as a starting point to improving you and your life and the lives of those around you. And remember one very important fact - the person in the mirror never lies!

Now, back to show business - What I've written above applies to show business as well. If you read any sort of decent TV magazine, i.e. "TVGuide," you'll see a roster of many of the new shows that are coming on, during what's called, "mid-season." That's right about now, where they plug in new shows to replace the ones from this past Fall that failed in ratings. You will be amazed at the crap that networks are planning to out on the air. And that is why we at Dalmatian Productions, Inc. and Cause and Origin Productions, LLC, are working so hard to bring our show to television. But it is a very hard row to hoe! It's not about what you know, rather it's about who you know. You can have the greatest idea for a new TV show, but if you don't have a connection to get it in front of the right person, it will remain just that, an idea.

With Hollywood getting back to business this week, so are we. We are pulling out all the stops, favors, etc. to get "Cause & Origin" in front of the right people. We are very fortunate to see our Twitter accounts soaring, with almost 1,200 followers @DalmatProd and over 300 @CAUSE_ORIGIN. But that doesn't mean we have enough. We don't! As a matter of fact, we're not even close!

We need to generate thousands, even tens of thousands of followers on Twitter. Hollywood is all about numbers. For example, advertisers' prime interest in TV viewers are men and women, ages 18-49, in general. Networks want to have an idea that a new show will attract millions of viewers before they have ever created a pilot! Here's an example:

Several years ago there was an excellent TV show called, "Jericho." It did very well in the ratings for about three years and then the network decided to cancel it. The millions of fans didn't like that idea. So they (and yes, I was one too!) started an online campaign to convince the network to keep the show on, at least long enough to tie up the loose ends of story lines. In one script, the concept of peanuts came up to signify displeasure. With that, fans of the show purchased and shipped to the networks head office in New York City, thousands upon thousands of pounds of peanuts! Each day, multiple shipments of peanuts arrived via the Post Office, UPS, FedEx, couriers, etc. Finally, the network caved and produced an additional seven episodes to close the show.

That's what we need!! NO...NO...Not peanuts! We need that type of support to help us get this show in front of a network, any network from NBC to Netflix, Amazon and Hulu. And that will be generated by increasing our Twitter numbers. We are so blessed that so many fire and rescue departments have followed us. We are also blessed that so many of our career brothers and sisters who belong to a local IAFF lodge, support us. So what's the problem? Each lodge or each department only counts as ONE follower. What we need is every member of the lodge, every member of the department who uses social media, needs to add their voice to support our show. So please, pass the word around. Tell your co-workers about the show. Tell your friends about the show. Ask them to follow us on Twitter, or find us on Facebook (Dalmatian Productions, Inc) and leave a comment. They can also send us an email to info@causeandorigin.tv.

We want to be inundated with Followers the way that network was flooded with peanuts! 

Finally, we close with a solemn salute to our 85 brothers and sisters who answered their final alarm in 2015. They paid the ultimate price to serve their friends, neighbors and communities. We pray that the souls will be bound up in the Bond of Life and that the memories of the love for their families and their dedication to their department will serve as a blessing to all who knew and loved them. May they rest in Peace.

Pack it Up, Gang! We're Heading North!!

Finally, after two postponements and fearing another one last night just minutes before we were scheduled to start our company conference call, all was quiet. I waited for a text message, the ring tone, anything that would signal that we would not be able to hold this meeting. Tick...tick...tick....at 7:28 PM, I dialed into the conference line. "BING," Rich rang in. "BING," Tom rang in. "BING," Jesse rang in. "Hot damn," I said. "We're having this meeting!"

And a good meeting it was. No, that's not correct. It was a great meeting. Here was the agenda (in brief):

1. There were two levels of the project to decide on; do we produce a complete 46 minutes pilot or do we cut down on the work and money, to produce an extended trailer (a trailer is like the "preview" you see on television or in movie theaters. Those are usually 2-3 minutes; we were looking at 6-10 minutes.

2. Based on the answer to #1, how much money will we need to raise to not just to the job, but to to the best possible production we can?

3. Were we going to agree to use crowdfunding to underwrite the project and if so, which one?

I had been thinking about these questions a great deal. It's not like they are unique, they are not. It's like lining up dominoes in a fancy shape then knocking them all down. But if only one domino is out of place by just a fraction of an inch, the knockdown is knocked out! Even though we are equal partners, I take my role as the president very seriously. Listen, we're not a huge, multi-million dollar production company; we are three snot-nosed, belly-crawling  nozzle jockeys and a videographer who chased police and fire scanners. 

So, I've always played the "parent" in the company, watching over what we decide on and do so that my three partners who, unlike me, still work full-time. Me? I've been classified disabled since 1992 and have only worked part-time as my aching back would let me. Not so with my partners. My biggest concern is protecting them from any personal financial strife. I was an argument that they shot holes through in the first fifteen minutes of the meeting. So here are our decisions:

1. We are going ahead and produce the entire first pilot episode of our new show that is scheduled to be shot with the cooperation and participation of the great men and women of the Philadelphia Fire Department. Bear in mind that with both Tom's and Jesse's experience, they showed us that for relatively the same time and money to shoot the trailer, the pilot would not take much more, so we decided to go with the pilot. (Here's a lesson in TV Physics - writers and producers want a lot. They usually don't get everything they want. (Even though we are determined to shoot in Philly, all the "t's" have to be crossed and the "i's" have to be dotted.) To help facilitate this, we have a meeting next week with the Greater Philadelphia Office for Film & Television to start the "hose rolling out."

2. We are definitely moving ahead to raise funds through crowdfunding. We believe that, after all the research we have done over the last three week, we have chosen the best crowdfunding platform that's primary work has always been in film and video. I will not be exact, but we have set a significant six-figure sum for our budget. And combining these two facets, every donation will receive a "charm," a gift appropriate to the level of the contribution. Additionally, we will be looking for commercial participation was well. Thus, if you work in the fire-rescue commercial industry, you may want to see what possibilities there might be with your employer. 

In summary, we're taking the production to the next level. However...this is not to say that we are going to drop our efforts in Los Angeles to market the show to networks and studios. That will continue to go forward, full speed ahead.

There is still a great deal of work to be done, so we have no dates as of yet. All of that will come in due time. What's next? YOU! YES, YOU! No, we're not asking you for a penny (wink..wink, yet!). But we do need your help. We need you to start talking up the project. Tell your friends and family about it, your parents, siblings, grandparents and neighbors! 

We have had test groups of people read both the synopsis (summary) and the script, some involved in fire-rescue, most, not. And every single response has been, "Wow! What a story! I couldn't put it down until I read the whole thing!" Share that with them. Get them as excited about the project as you are.

I want to make one point regarding the fundraising that I mentioned in a previous post within the past couple of weeks. In the U.S., there are approximately 1.2 million members of the fire service, career, volunteer and on-call. That doesn't count the fire-rescue members across southern Canada. It also does not account for members of law enforcement and EMS. Now, add in spouses, family and friends.

Now, if every one of those people donates but $1.00 to the effort (I know, "What kind of a crummy gift will they give me for a buck?") we could raise much more than we would ever need. However that is not going to happen. Even with all the wishing in the world.

So, let's just try our best. It's not even time yet to ask for money, but you know what? Enthusiasm is FREE! Pass it along!

In the mean time, let's MAKE SURE EVERY ONE GOES HOME AND #STAYSAFE

Steve

Who We Are and What We Do

Well, it was bound to happen! So, before too much damage is done, let me lay it all on the line....
Our company, Dalmatian Productions, Inc. was founded back in the mid-1990's with one purpose in mind - to produce quality television programs that highlight the efforts of nearly one million men and women who put their lives on the line every day - firefighters. Whether you're career, on-call, or volunteer, we thought it was about time the American viewing audience saw what who we are and what we do.

It was a great premise...in our minds. The TV networks that were busy with a new type of television programming, called "reality," didn't agree. They liked cop shows, court shows, pilot shows, fishing shows, lumberjack shows, dancing shows and singing shows. They did not like fire shows. No matter what premise of a show we brought to them, they were not interested. Well, that's not exactly true. We were told that if we could produce a show that had cross-dressing firefighters, who used drugs and frequented hookers, smoked dope and tried to make-out in the back seats of taxis - that show they liked!

You would think that after all that rejection we would give up, right? Well, we almost did. But something kept nagging us. Maybe it was because of the four of us, three had been or were volunteer and/or career firefighters and our fourth had been in law enforcement. And we all agreed that our show, or at least the people we wanted to highlight in our show, deserved to be on television. 

So, several years ago, I was angry, upset and depressed. We could not be the only ones who wanted to see a television show about firefighting. I started looking around online, searching for that one thing, that one topic, that would catch their attention as much as ours. And after several months, I found it. A topic that was so good because it is so bad. Just the mention of the word brought fright to bear. A topic that was so scary because you never know when it may spring up. That subject was arson! And with that, our new dramatic series was born.

However, there is a lot to tell about us, you, me, firefighters. There are a lot of facets to who we are and what we do and we agreed that it was important that these topics be included in the show. So, our show will deal with firefighter health and wellness; what happens when the middle-age guy, who's got 12 years on the job, can barely climb a flight and a half of stairs? What about the firefighter who suffers a LODI (Line of Duty Injury) and is forced to put in his/her papers and DO (disable out).

We also had to include junior firestarters and programs for them; teaching them that the only mystery about fire is one of danger. What about the strains that "the job" puts on a relationship or marriage? Or how do we cope (or maybe we don't) with all the horror we see day in and day out? If you prick our skin, do we not bleed? Do we not cry? What happens when the pressure pushes us over the edge? Just as our brothers and sisters in the military return from overseas completely lost and estranged, do we not reach the breaking point? How many of us shrug off a scheduled CISD seminar because we're "bigger" than that? How many of us say, "I don't have any stupid PTSD! I'm a firefighter for God's sakes!" But inside, your guts are in a know and you hardly ever leave your home on your days off?

And that's just the first episode! OK.....no, I'm just kidding. But we feel that all of this must be told in a series (even if it is a scripted drama) that shows the viewers what we really go through.  And we didn't even touch the problems our unions face every day or our volunteers when they need to replace a 28 year-old pumper!

All of this, we hope and pray, will be featured in our show, "Cause & Origin," which will be based in Philadelphia, where both the Greater Philadelphia Film & Television Office and the Philadelphia Fire Department are on board with us.

On top of this, I personally, have fallen back on what I used to do in my prior vocation as an administrator in non-profit organizations: Motivate my listeners. And for those of you who are kind enough to follow us on Twitter (@DalmatProd) you know of what I speak. I speak a great deal about safety, about health and wellness, about how to treat people, how to motivate yourself, continue to learn, make an effort to teach, etc. 

So, if I'm not talking specifically about the show, please know that I'm talking about the second most important aspect in my life, behind my family....you, the brave men and women who bravely give up parties, birthdays, dinners, dances, partners, plans, etc., just to protect the citizens of your district. Why? Because YOU deserve it!

Let's make sure everyone goes home and stay safe!

Steven S. Greene
President and Executive Producer
Dalmatian Productions, Inc.

"LUCKY THURSDAY" Has Returned (Even if it came on Wednesday night!)

Thursday - August 6, 2015

Finally, we have some news of a couple of fronts. As some of you know, last evening we held a company conference call, as the partners in Dalmatian are from Florida, Delaware and California. With everyone's schedules it's not always an easy task to do and we managed to have a successful one last night.

STUDIO NEWS - Our L.A.-based partner brought us up-to-date with where the project is floating out there. One excellent contact at one of the larger talent management/production companies, did indeed receive a promotion, in title. He's still awaiting the company to make good on the financial side of his deal. Whether he stays there or moves, the fact is that he loves the show and will take it with him to present to anyone he may get to listen.
In the meantime, our partner and his associate are sending the script to two large and very well-known production companies.  However, as we have come to learn (and as I wrote about recently) those wheels in Hollywood turn very, very slowly. 

COMPANY NEWS - The main reason for our conference call last night was to discuss the possibility of turning to crowd-funding (Kickstarter, IndieGoGo, etc.) to raise funds for us to produce a elongated "trailer." A "trailer" is a preview that you seen online, in commercials on TV and "COMING SOON" previews at the theater. We initially talked about producing a 6-8 minute trailer that would provide the viewer with a few key elements of what the show would be about. 
Our show has been designed to be what's called today a, "limited series." For example, shows like "Under the Dome," "Proof," and "Falling Skies" only air 8-12 episodes for their season. Currently, it is a very popular way for many networks to air programs, they're less expensive that shooting and air a full season of 20-22 episodes. However, right now, we have already drawn up a three-year plan of the direction the stories will go, keeping the main theme and mystery alive throughout.
There's another important point we want to make sure everyone knows about. First, all of us either are, or have been emergency first-responders. We just regular belly-crawling, snot-nosed nozzle-jockeys like everyone else. We're not big Hollywood producers or moguls looking to make a buck off of firefighters.
Two - We are dedicated to show only the best of the fire/rescue service and EMS. If we didn't stick to our guns about that, we could have had several shows on TV already. But we refused. We will never do anything that doesn't show the best of who we are and what we do.
Three - Besides the main theme of the show which is XXXXXXXXXXXXX, we also have several others that are very important to us, i.e., juvenile fire starter education programs, LODD's, the National Fallen Firefighters' Foundation and more. Moreover, we're going to show that sometimes, we make mistakes. Certainly not on purpose, but they happen and how we have to deal with them. Mistakes in our lives, our tactics, our abilities, etc. Also, we'll try to deal with the public's perception of the fire service, what's true and what isn't. 
All of this is part of what we will bring to our show.

THE "HOW WE'RE GOING TO DO IT" PART - Well gang, this might be the most important part. As I said, we initially were talking about producing a 6-8 minute trailer. After some discussion one of the guys said, "Well, if we can raise enough to produce a trailer, why should we not be able to raise enough to shoot the entire PILOT!!?!?!!?!?!
There was a long pause before everyone chimed in, "You're right!" "Good idea!" "We didn't think of that before!" As it turn out, it was unanimous. We all agreed that instead of just a trailer, we're going to shoot for the whole thing, shoot the pilot for the show. The script is written, which is one-half of the two largest tasks. The second large task? Finding the "scratch" to put it together.
To that end, we've decided to take a long and serious look at crowd-funding. Some of you may have heard that when fans of the former TV show, "Veronica Mars," wanted to see a motion picture to help tie-up all the loose ends that occurred when the series was canceled, they went on KickStarter and in less than a day, they raised over $2 Million!
We would have to set a goal, which two of the guys are working on, that would cover all the costs involved for shooting a 46-minute show. "Forty-six minutes? I thought it was going to be an hour show?"
It is an hour show. Any hour show today is only 46 minutes of programming. The rest is used for commercials and previews. Nevertheless, it will require a significant budget and a great deal of work. 
We also looked at this fact: There are nearly 1,000,000 firefighters in the U.S. and Canada (career, volunteer & on-call). Then add in their spouses, significant others, parents, etc. Now add to that all the EMT's and Paramedics, and Rescue Squad members; then add their families to it. 
If every member of the broadly defined fire-rescue-EMS services donated one dollar ($1.00), we would have over a million dollars!! And that's not even including all the "buffs", the people who belong to CERT programs, and viewers who like firefighters and firefighting quality shows! 
 Now wait! Don't start opening your wallets or writing checks yet! This is not a certainty yet. As I said, two of our guys are going to work to develop a budget and present a strong argument which way we can go. We've scheduled another meeting in two weeks. We'll see what happens. Keep your fingers crossed. Remember, Stay Safe.