Tuesday, September 8, 2015

Pack it Up, Gang! We're Heading North!!

Finally, after two postponements and fearing another one last night just minutes before we were scheduled to start our company conference call, all was quiet. I waited for a text message, the ring tone, anything that would signal that we would not be able to hold this meeting. Tick...tick...tick....at 7:28 PM, I dialed into the conference line. "BING," Rich rang in. "BING," Tom rang in. "BING," Jesse rang in. "Hot damn," I said. "We're having this meeting!"

And a good meeting it was. No, that's not correct. It was a great meeting. Here was the agenda (in brief):
1. There were two levels of the project to decide on; do we produce a complete 46 minutes pilot or do we cut down on the work and money, to produce an extended trailer (a trailer is like the "preview" you see on television or in movie theaters. Those are usually 2-3 minutes; we were looking at 6-10 minutes.
2. Based on the answer to #1, how much money will we need to raise to not just to the job, but to to the best possible production we can?
3. Were we going to agree to use crowdfunding to underwrite the project and if so, which one?

I had been thinking about these questions a great deal. It's not like they are unique, they are not. It's like lining up dominoes in a fancy shape then knocking them all down. But if only one domino is out of place by just a fraction of an inch, the knockdown is knocked out! Even though we are equal partners, I take my role as the president very seriously. Listen, we're not a huge, multi-million dollar production company; we are three snot-nosed, belly-crawling  nozzle jockeys and a videographer who chased police and fire scanners. 

So, I've always played the "parent" in the company, watching over what we decide on and do so that my three partners who, unlike me, still work full-time. Me? I've been classified disabled since 1992 and have only worked part-time as my aching back would let me. Not so with my partners. My biggest concern is protecting them from any personal financial strife. I was an argument that they shot holes through in the first fifteen minutes of the meeting. So here are our decisions:

1. We are going ahead and produce the entire first pilot episode of our new show that is scheduled to be shot with the cooperation and participation of the great men and women of the Philadelphia Fire Department. Bear in mind that with both Tom's and Jesse's experience, they showed us that for relatively the same time and money to shoot the trailer, the pilot would not take much more, so we decided to go with the pilot. (Here's a lesson in TV Physics - writers and producers want a lot. They usually don't get everything they want. (Even though we are determined to shoot in Philly, all the "t's" have to be crossed and the "i's" have to be dotted.) To help facilitate this, we have a meeting next week with the Greater Philadelphia Office for Film & Television to start the "hose rolling out."

2. We are definitely moving ahead to raise funds through crowdfunding. We believe that, after all the research we have done over the last three week, we have chosen the best crowdfunding platform that's primary work has always been in film and video. I will not be exact, but we have set a significant six-figure sum for our budget. And combining these two facets, every donation will receive a "charm," a gift appropriate to the level of the contribution. Additionally, we will be looking for commercial participation was well. Thus, if you work in the fire-rescue commercial industry, you may want to see what possibilities there might be with your employer. 

In summary, we're taking the production to the next level. However...this is not to say that we are going to drop our efforts in Los Angeles to market the show to networks and studios. That will continue to go forward, full speed ahead.

There is still a great deal of work to be done, so we have no dates as of yet. All of that will come in due time. What's next? YOU! YES, YOU! No, we're not asking you for a penny (wink..wink, yet!). But we do need your help. We need you to start talking up the project. Tell your friends and family about it, your parents, siblings, grandparents and neighbors! 

We have had test groups of people read both the synopsis (summary) and the script, some involved in fire-rescue, most, not. And every single response has been, "Wow! What a story! I couldn't put it down until I read the whole thing!" Share that with them. Get them as excited about the project as you are.

I want to make one point regarding the fundraising that I mentioned in a previous post within the past couple of weeks. In the U.S., there are approximately 1.2 million members of the fire service, career, volunteer and on-call. That doesn't count the fire-rescue members across southern Canada. It also does not account for members of law enforcement and EMS. Now, add in spouses, family and friends.

Now, if every one of those people donates but $1.00 to the effort (I know, "What kind of a crummy gift will they give me for a buck?") we could raise much more than we would ever need. However that is not going to happen. Even with all the wishing in the world.

So, let's just try our best. It's not even time yet to ask for money, but you know what? Enthusiasm is FREE! Pass it along!

In the mean time, let's MAKE SURE EVERY ONE GOES HOME AND #STAYSAFE

Steve

Saturday, September 5, 2015

The Process - Swimming (Almost Drowning) in the Bu** Sh** of the Entertainment Business

We know that many of you were awaiting the results of our company meeting Thursday evening regarding the next level of work for our TV show. So were we. The meeting was set for 7:30 PM. All the partners had the phone number for the conference call. My papers with all my research we laid out in front of me (which is no easy task if you saw my desk!). Then....

Well, before I tell you what happened next, let me tell you a little about us, the knuckleheads of DalmatProd:
1. Steve (me) - I've always loved those flashing lights, ever since I was a little kid. I used to shout out, "Beacon, beacon," when we were in the car. And yes, as a little kid, I did dream about being a firefighter - a little bit. Because I really wanted to be a helicopter pilot! If you're as old as me (and that's old) you may remember a TV show called, "Whirlybirds." Two guys flying Bell 47-G's and a 47-H. 

Though I grew out of that, I still liked anything to do with first aid/helping people/fire-rescue. But in our area of suburban Boston (due west from the city), there were no volunteer or on-call departments. I used to visit my home department (Framingham) frequently, at all 5, then 6 of their stations. And, Jewish very few Conservative Jewish homes went about preparing their sons for the fire service.

However, I kept my interest up and enrolled in every Red Cross course I could, starting with Junior First Aid and working my way to Rescue Breathing and Water Safety Instructor. At the same time, I was pretty focused on becoming a rabbi as my older brother did, however we each did it for our own reasons. When that didn't pan out, I went into Jewish education (and am still there even today) and that was pivotal, because my first job as the educational director of a synagogue was in Greensboro NC (Guilford County) and I joined the combo department around the corner from where we lived. The rest is history. Oh, I should also mention that I was also an avid electronics hobbyist, which led me into audio/video.

2. Rich - Currently, Rich is the chief pilot for the sheriff's office of a north-central Florida County and has been one of my best friends since the night we met and were voted in to that combo department in NC. As a young teen, Rich was a member of Bethesda-Chevy Chase Rescue Squad and had a lot of interest in both fire-rescue and law enforcement. He wound up in Greensboro when he came to attend Guilford College, a Friends School. 

It didn't take him long at all to discover the station just down the street from where he lived. And sure enough, about six weeks later he was sitting in the first row of the business meeting where our membership was to be voted on. Then, just as the meeting was starting, I walked in. However, coming directly from a service at the synagogue, I was in a suit and the chair next to him was the only empty one in the room. I tried to enter quietly, but when you're wearing a suit and everyone else is in shorts and t-shirts, you tend to get noticed. I sat down next to him and he nearly passed out. "Were we supposed to dress up for this meeting? Oh shit! I'm sunk!!"
"No, no," I tried calming him down. I explained that I was coming from my job at the synagogue. "Synagogue?" he asked. "Are you Jewish, too?"
"Too?" I queried. "Meaning you are as well."
"Shit, yeah! I am!" Sticking out his hand, "I'm Rich." 
And that was that. He eventually dis-enrolled from the college and devoted as much time to the department as he could, until he finally was hired as the day man (24/48) at out second station. You'll be able to read all about this in my forthcoming book, "What are Two Guys Like You....?" As it turned out, we were the first two Jewish people that about 98% of the department had ever met!
Rich stayed with the department for three years, when he was accepted to the Metro PD in Washington, DC, his hometown. But we never lost touch and in the early 90's he moved to Palm Beach County to work for a local PD, then the S.O. The entire concept of Dalmatian Productions (which had a few other names, like Hook&Ladder Productions, TillerTruck Productions, etc.) was hatched by the two of us on the way back from one of my frequent doctor visits in Palm Beach County.

3. Tom - Tom was the first partner to come along totally by accident. We thought we were all set with a videographer. But at the last minute, he pulled out because he was hired by a local news station to shoot for them. In the meantime, we had been running announcement in "Firehouse" Magazine about our first show, a very real, ride-along, similar to, "COPS," only with fire-rescue. So one day, Tom called up to get more info about us, because he was a firefighter and PIO of  a volunteer department in Delaware. He wanted to join us. We thanked him, but told him we had someone to do it already. So, when our first guy fell through,we called Tom and learned more about him.

Tom had been involved with his department for many years .Additionally, he had his own video production business and studio. Then to sweeten the pitch, he also had been working TV at a couple of the Philadelphia channels. That's all it took and we brought Tom on board.

4. Jesse - We didn't know Jesse from a hole in the wall until Rich and I attended a NATPE (National Association of Television Production Executives) in New Orleans, in attempt to sell our first show, "America's Heroes: The Men & Women of Fire-Rescue." Rich and I knew we had to run our pilot, 30-minute episode that people could see walking by our booth. But to rent a 27-inch TV at the convention for four days was almost $600.00! A little "rich" (pardon the pun" for us. So, we did what any other entrepreneurial, red-blooded Americans would do: we drove over to Sears and bought one there, with the intention of returning it when the convention was over. 

During the first day, Jesse came walking by and asked the usual questions. Well, we hit it off right there and the three of us hung around for the rest of the convention. Now, it's important to note that when we came the day before to set-up, we were some of the first people in the exhibit hall. Which was good....up to a point. What it meant was that our cartons, boxes, etc. were some of the first put into the safe storage area. Hooray!! Until we found out that we'd be some of the last to come out. Holy shit! We had a flight out the next morning at 7:00 AM, and we had to get the TV back to Sears so it wouldn't be charged against my credit card. 

Jesse showed up as we realized our predicament. He had his car out of the lot already. He suggested that he and Rich grab the TV and drive over to the Sears (about 45 minutes away) and I would stay and pack up the easy stuff when the materials showed.  So, it was almost two hours before I saw them again. But Rich did have the "Returned Item" receipt! Saved by Jesse! To say thank you, we took Jesse out for a nice steak dinner and learned what he was doing.

He had been connected with law enforcement in the southern California area. One of those experiences brought him into video work with that organization and others. He also realized that there was money to be made being a "stringer," a freelance video guy who listens to the scanners, shoots the action and sells it to local stations or even national networks. But he wanted more. He had a lot of contacts in law enforcement and was able to do a lot of work with them and started editing his own reality shows. And with his background, he also was starting to be hired as a consultant on weapons for various TV shows, e.g. "The Shield," "24," "Grey's Anatomy," and many, many more. And as a great friend, it was Jesse who took all of our treatments for shows to every producer and director he met in his TV and movie work. Every chance he had, he stuck one under their nose and said, "If you like police shows, how about a great show about firefighters?" Now, the rest is history.

Oh yeah, we're back to about 48 hours ago. We're all set up for the big conference call. Then....at 7:12 PM EDT, Rich called me to advise that he had just been called out on a mission to find a lost wanderer in the woods. However, he suggested I not cancel the meeting as he is often cancelled on his drive to the airport from his home. About ten minutes later, he called as he was revving up the helo!  That was it! We had all agreed that this meeting is so important, the four of us must be able to discuss it together.Thus, no meeting this past Thursday. So, what the hell is so important that we have to be all together?

We are at the tipping point to get this show on the air. Yes, it is "floating" around Hollywood and has had some nice interest. However, because we are not big-name Hollywood writers or producers, it's often hard to prove to people who don't know a lot about what we (All of you reading this blog) do, that our show would be successful and have the support of viewers. Before a network will pick up a show, they need to know that the show, and by that, it's advertisers, will have the top audience they look for: men and women, ages 18-39, upper lower-class to middle-to-upper middle class. If advertisers think that their buyers won't watch a show, they will not purchase commercial time. And without advertising, there's no money coming in for anyone!

Thus, this meeting, now scheduled for Monday evening, will cover the following points:
1. Can we raise enough money to be able to shoot either an elongated trailer (a trailer is like the preview of a show or movie you see on TV or in the theater i.e. "Coming Soon!!!!!) or should we try to raise enough funds to shoot the entire pilot episode.
2. If we decide to raise funds, how will we do it. Will we approach big-name companies in the fire-rescue field and ask them to buy in, in exchange for some form of free advertising? Or would we be better off by using Crowd Funding (e.g. GoFundMe, KickStarter, IndieGoGo, etc.) and if we do, which one should we use.
3. [SPOILER ALERT] If we go with Crowd Funding, who is the audience we want to attract? (To quote dear Homer Simpson, "DOH!) That answer we have. We would need to reach you! You the people reading this blog. You the people who follow us on Twitter at @DalmatProd, you who visit our website at http://www.bit.ly/Cause-Origin and every fire-rescue, law enforcement and EMS person, their family, their cousins, etc. to donate. Do you know that there are nearly one million firefighters in the United States? Add to them all those in Canada. Now add their spouses, their friends, etc. Now, with all those people, if each person donates just ONE DOLLAR - THAT'S RIGHT, $1.00, we actually could afford to shoot the entire pilot, if we so decide.
4. Do we shoot an 6-12 minute trailer or do we shoot the entire pilot?
And even if and when we decide those very important four questions, we then ask, how do we market that trailer to the networks? Who will represent us? Who is willing to represent four guys who have never produced any network shows in their lives, but are putting everything they have and believe in, to tell a great story about the fire-rescue service that has never been the focus of any TV show since television was invented! And will our supporters from this field be willing to call and email networks and ask them to pick up the show?

Well gang, that's about it. This is why this meeting is so important. And my friends, this is why all of you are so important to us. Just this week, about two dozen of you put out our word on Twitter and we jumped from about 475 followers (that took about six months to pursuade) to 526 follows, as I write this post! Are YOU willing to help bring this show to TV.

As always,I promise to keep you apprised of any and all developments for, in your own way, you are our partners, as well. Without the support and loyalty you have shown us over the past few months, we cannot succeed. 

As they say, "Welcome to the Family!"

Thanks - Now let's make sure Every One Goes Home and please, Stay Safe!

Steve

 

Friday, September 4, 2015

Who are They? Really? And Who are We? Really!!

The other day I was talking with a close friend who is going through some difficult times. During this chat, we both agreed that as we travel the roads of life, we meet many people. And we often catch ourselves calling them "friends." It's a form of speech that has become very commonplace in our society.

The truth is though, (and we both agreed on this point) that the vast majority of the people we meet on life's highways are actually acquaintances, not friends.
How would you define a friend? Is a friend the person you had coffee with after you bumped into each other at the supermarket? Is a friend the one you call when you really need help, who replies, "Not today, Bill. But ask me another time and I'll be there?"
On these highways, many of these people identify themselves as your friend. And in the "ME" environment of today, some are so starved for attention or companionship that we just accept their self-label of "friend."

However, my friend and I agreed that we don't know who really are our friends, unless there comes a time when we are in need. And when we do call upon them for help or support, the faux-friends will be there as long as you're not asking them to do something that other "friends," may not approve of, even if you really need them.

Thus, we posit that these people are merely acquaintances. When we are in need, whether it's someone to talk with, money problems, family illness, and other severe troubles of the day, your friends are there with you, before you even call them. They are there to comfort you, to support you, to be a strong shoulder for you and, to protect you; not necessarily physically, but emotionally, to act as a shield like a super-hero may carry, so bad words that come your way are deflected.
We may be too old to wear super-hero PJ's to bed anymore, but most of us know who are real friends are. Just like the "Bat Signal," we know that our friends will always be there to help us and support us.

However, we in fire-rescue services have an advantage. And that is that whether you're a career member, a volunteer or an on-call, we are blessed, for unlike the majority of people with a family, a few friends and many acquaintances, we gain a second family. A family we live with, eat with, joke with, and yes, even argue with, from time to time.  

And just like our "blood" family, the fire family are probably the strongest, most loyal friends anyone might ever desire. They are usually the first ones to know when we have lit up our "Bat Signal," calling for help. They will be first on the phone, first on your doorstep, first at your church, synagogue, mosque or other place of your worship. And they do so, without even being asked.

Why? In my humble opinion, it is due to the fact that we do not choose to be fire-rescue members. We are chosen. Whether it's biology, astrology, magic, genes, etc. something drives us to follow this path in our lives. Sometimes, we may try to pull in another direction, yet we almost always wind up coming back.

Now, think of the people that you can unquestioningly label as a friend. Examine their personality. Look at their vocation. You will often see that they too, are dedicated to something very important. And the acquaintances? They probably flit around from one opportunity to the next. Now do you see the difference?

Have a enjoyable and safe holiday weekend. 

Friday, August 28, 2015

Who We Are and What We Do

Well, it was bound to happen! So, before too much damage is done, let me lay it all on the line....
Our company, Dalmatian Productions, Inc. was founded back in the mid-1990's with one purpose in mind - to produce quality television programs that highlight the efforts of nearly one million men and women who put their lives on the line every day - firefighters. Whether you're career, on-call, or volunteer, we thought it was about time the American viewing audience saw what who we are and what we do.

It was a great premise...in our minds. The TV networks that were busy with a new type of television programming, called "reality," didn't agree. They liked cop shows, court shows, pilot shows, fishing shows, lumberjack shows, dancing shows and singing shows. They did not like fire shows. No matter what premise of a show we brought to them, they were not interested. Well, that's not exactly true. We were told that if we could produce a show that had cross-dressing firefighters, who used drugs and frequented hookers, smoked dope and tried to make-out in the back seats of taxis - that show they liked!

You would think that after all that rejection we would give up, right? Well, we almost did. But something kept nagging us. Maybe it was because of the four of us, three had been or were volunteer and/or career firefighters and our fourth had been in law enforcement. And we all agreed that our show, or at least the people we wanted to highlight in our show, deserved to be on television. 

So, several years ago, I was angry, upset and depressed. We could not be the only ones who wanted to see a television show about firefighting. I started looking around online, searching for that one thing, that one topic, that would catch their attention as much as ours. And after several months, I found it. A topic that was so good because it is so bad. Just the mention of the word brought fright to bear. A topic that was so scary because you never know when it may spring up. That subject was arson! And with that, our new dramatic series was born.

However, there is a lot to tell about us, you, me, firefighters. There are a lot of facets to who we are and what we do and we agreed that it was important that these topics be included in the show. So, our show will deal with firefighter health and wellness; what happens when the middle-age guy, who's got 12 years on the job, can barely climb a flight and a half of stairs? What about the firefighter who suffers a LODI (Line of Duty Injury) and is forced to put in his/her papers and DO (disable out).

We also had to include junior firestarters and programs for them; teaching them that the only mystery about fire is one of danger. What about the strains that "the job" puts on a relationship or marriage? Or how do we cope (or maybe we don't) with all the horror we see day in and day out? If you prick our skin, do we not bleed? Do we not cry? What happens when the pressure pushes us over the edge? Just as our brothers and sisters in the military return from overseas completely lost and estranged, do we not reach the breaking point? How many of us shrug off a scheduled CISD seminar because we're "bigger" than that? How many of us say, "I don't have any stupid PTSD! I'm a firefighter for God's sakes!" But inside, your guts are in a know and you hardly ever leave your home on your days off?

And that's just the first episode! OK.....no, I'm just kidding. But we feel that all of this must be told in a series (even if it is a scripted drama) that shows the viewers what we really go through.  And we didn't even touch the problems our unions face every day or our volunteers when they need to replace a 28 year-old pumper!

All of this, we hope and pray, will be featured in our show, "Cause & Origin," which will be based in Philadelphia, where both the Greater Philadelphia Film & Television Office and the Philadelphia Fire Department are on board with us.

On top of this, I personally, have fallen back on what I used to do in my prior vocation as an administrator in non-profit organizations: Motivate my listeners. And for those of you who are kind enough to follow us on Twitter (@DalmatProd) you know of what I speak. I speak a great deal about safety, about health and wellness, about how to treat people, how to motivate yourself, continue to learn, make an effort to teach, etc. 

So, if I'm not talking specifically about the show, please know that I'm talking about the second most important aspect in my life, behind my family....you, the brave men and women who bravely give up parties, birthdays, dinners, dances, partners, plans, etc., just to protect the citizens of your district. Why? Because YOU deserve it!

Let's make sure everyone goes home and stay safe!

Steven S. Greene
President and Executive Producer
Dalmatian Productions, Inc.




Sunday, August 23, 2015

What About Now?

All too often as we glide through life, we hear about this unfortunate circumstance or that one and quite quickly, it disappears from our thoughts. Why? Usually it is due to the fact that whatever it was, had no bearing on the observer. So why bother, right? Wrong!

For our regular readers and followers on Twitter know, we take the concept of firefighter health very, very seriously. It's a subject that were are very passionate about. Why? That's a valid question and it's also a tough one to answer. 

Your author has been disabled since 1992 when I work up one morning with, what I thought was a run-of-the-mill backache. After seeing several doctors, I finally had an MRI and found out that I had a herniated disc at L4-L5. The question of how was more difficult to answer. I had been out of active service with a fire department since 1985. I was in a relatively sedentary job and was not required to move or life heavy objects. Today, 23 years later and after five back surgeries, too many injections to count and having a medication pump surgically implanted, the consensus of my doctors is that the underlying injury occurred in June 1978 when one leg fell through the floor of a house being used for fire training. At the time of that fall, I blew out my left knee, but I had no idea about my back. However, that was an on-the-fireground accident that could happen to anyone. So, no - my passion does not come from that occurrence. 

Even though I have been out of the fire service since 1985, it has and always will, have a role in my life. And I read Firehouse Magazine every month.And each month, the first column I read is the list of LODD's. A recent report regarding the LODD's in 2014 indicates that nearly fifty-percent (50%) of firefighter LODD's are caused my preventable health conditions. PREVENTABLE!!! No, I did not know any of these firefighters in any way, nor did I know any active firefighter with serious health risks...until this past week.

One of my neighbors is a career firefighter for a department about an hour north of where we live. He's a real nice guy, loves what he does and was working to put his "20" in, with just a couple of more years to go. However, my friend, whom we'll refer to as "Tom," is a big man, both height-wise and weight-wise. So each time I'd see him outside and wave or stop in to chat for a few, I never said a word to him, but inside, my guts were churning. Before me stands a guy who loves what he does, is good at it, but not taking care of himself with the same passion he uses to fight fire.

Two weeks ago I got a cal from his wife to come over to help them with a computer problem. I saw Tom's car in the driveway and assumed he was on an off-day. When I got inside, he's walking all bent over and I asked what happened. He said he threw his back out on a call a few days before, but he wasn't that concerned as the next Monday, he was going to have knee replacement surgery. I fixed the computer, wished them both good luck and told him I'd check in on Monday night or Tuesday morning to see how the surgery went. 

Early Tuesday morning, I get a call from his wife and I asked her how the surgery went. She said, "It didn't!" She then explained to me that when he went for his pre-op clearance, the doctor observing his EKG saw traces he was not happy with and scheduled him to undergo a supervised stress test that Monday (the day before her phone call) with a pair of cardiologists. Tom was upset, but more about missing the knee surgery than anything else.

He underwent the stress test and suddenly, the doctors told him to stop. They sat him down and helped him through the recovery phase. The doctor came over to him and asked, "Tom you're a firefighter, aren't you?"
"Yes, sir," he answered with the pride he had in his work.
"Not anymore, you're not!" the doctor said. "You're firefighting days are over."

Stunned by the news, Tom asked for an explanation. The doctor told him that his cardiac output was in the mid-30% range, where normal for someone his age should be in the 60's. There was evidence of ischemic damage, most likely caused by a silent MI. Finally, they were concerned about the condition of part of the septum.

That was that. Of course, as I said to his wife, the good thing is that these conditions were caught in advance of a non-survivable incident. He had an angiogram on Tuesday and came through it well. Moreover, he is beginning a course of medication and lifestyle change to get him healthy again. No doubt, it's going to be a long, slow road. None of us gain a great deal of weight overnight and we are not going to lose it that way either.

So, when's a good time for YOU to take stock of your personal medication condition?
WHAT ABOUT NOW?
  

Friday, August 14, 2015

Are We Taking Two Steps Forward and One Step Back?

Have you ever thought about the meaning of the words in the title of today's post? No? Well, try it. Pick two points in your home, in the firehouse, anywhere you choose. Now, walk with your regular gait and time how long it takes to travel from point A to point B. Easy, right? Now, do it again, but for every two steps forward, take one step backward, and time your journey again. Not so easy, eh? What was the difference in your times? Now, imagine living through your entire day, all your tasks, all your errands doing the same thing. For every two steps forward, you must take one step back!
The August 2015 edition of Firehouse® Magazine notes that seven firefighters died with the classification of LODD. Each and every one of these deaths was classified as an LODD. Not one was a fireground or apparatus/vehicular occurrence. The magazine also has an article about the NFPA’s latest report of LODD’s from 2014. All together, we lost sixty-four brothers in 2014. This made 2014 the third year in the last four where LODD’s were below sixty-five and it was a significant reductions from 2013 where we lost ninety-seven firefighters.
As good as that news is the problem lies in the fact that over half of the deaths in 2014 were caused by sudden cardiac/health events. This was the highest number of health-related LODD’s since 2008.
We have been on our Twitter account (@DalmatProd) for approximately six months now. And we have made firefighter health one of our top priority topics that we look for and write about. As a matter of fact, we are so concerned about this that the subject will play an important role in the television program that we are currently working to sell in Hollywood. Moreover, if you have read this blog before, you know how important it is to us and how often we write about it.
The question remains if we are doing enough to prevent these types of LODD’s. I have no doubt that each and every industry magazine addresses this issue from time to time. Many departments have taken the issue to heart (pardon the pun) and developed excellent fitness programs for their firefighters, both current and future. However, many of those departments are larger, urban and suburban companies that may have a fitness line item in their budget or perhaps, they applied for and received a SAFER grant specifically for this purpose.
Yet two key issues remain. The first is the difficulty in promoting this health initiative in smaller, more rural departments, most of them being volunteer departments. As it is, they are having a difficult enough time just recruiting and retaining volunteers. Now, we push this health initiative on them and they back off because they simply do not have the resources to do so.
The second issue is how do we “encourage” the firefighters, mostly on-call and volunteers, who have been members of their departments for several years or longer and over the course of time have gained significant weight or developed other health issues that could lead to a morbidity level? And what about officers and command staff, who sometimes feel that since they are not performing any physical exertion at calls, their health is not of concern and they should not have to abide by a department’s health standards.
The issue of firefighter health is well publicized; there is no doubt about that. And we have some of the best leaders in this country working their tails off to bring this message to the masses. So, the question remains how we raise the level of attention of our target audience?
As I thought about this very question, the proverbial light bulb went off. How bright it is, well, that’s for you to decide. Every fire department in this country is well aware of the NFPA, its purpose, its mandates, etc. While we all realize that some departments are financially unable to employ each NFPA mandate, they do try to do their best. Why? Because they know in their hearts and minds that the NFPA is working to keep firefighters as safe as possible. Whether it is the semaphores on apparatus, PPE, standards for SCBA, etc. they are looking out for the safety of every one of us and the citizens we protect.
What if we can find a way to create a union of the NFPA and either an existing organization or a new one, even a new sub-department of NFPA to carry this health message to the boots on the ground, so that they see it as the same way the majority see the other safety mandates from the NFPA. Perhaps if we can create a Committee of Firefighter Health & Wellness as an offshoot of the NFPA, our messages will stop falling on deaf ears. Or, at the least, find a larger audience.
However, I sincerely believe that this must come from us, the firefighters, current and former, the departments and our own organizations. I do not want to see governmental bureaucracy involved in this endeavor. We have the experience, we have the knowledge and we have the influence that we can put to work to save our lives.
The goal is simple: let’s give the National Fallen Firefighters Foundation the least amount of work to do. Let’s do our best to live by our motto: #EveryOneGoesHome.



 

Thursday, August 6, 2015

"LUCKY THURSDAY" Has Returned (Even if it came on Wednesday night!)

Thursday - August 6, 2015

Finally, we have some news of a couple of fronts. As some of you know, last evening we held a company conference call, as the partners in Dalmatian are from Florida, Delaware and California. With everyone's schedules it's not always an easy task to do and we managed to have a successful one last night.

STUDIO NEWS - Our L.A.-based partner brought us up-to-date with where the project is floating out there. One excellent contact at one of the larger talent management/production companies, did indeed receive a promotion, in title. He's still awaiting the company to make good on the financial side of his deal. Whether he stays there or moves, the fact is that he loves the show and will take it with him to present to anyone he may get to listen.
In the meantime, our partner and his associate are sending the script to two large and very well-known production companies.  However, as we have come to learn (and as I wrote about recently) those wheels in Hollywood turn very, very slowly. 

COMPANY NEWS - The main reason for our conference call last night was to discuss the possibility of turning to crowd-funding (Kickstarter, IndieGoGo, etc.) to raise funds for us to produce a elongated "trailer." A "trailer" is a preview that you seen online, in commercials on TV and "COMING SOON" previews at the theater. We initially talked about producing a 6-8 minute trailer that would provide the viewer with a few key elements of what the show would be about. 
Our show has been designed to be what's called today a, "limited series." For example, shows like "Under the Dome," "Proof," and "Falling Skies" only air 8-12 episodes for their season. Currently, it is a very popular way for many networks to air programs, they're less expensive that shooting and air a full season of 20-22 episodes. However, right now, we have already drawn up a three-year plan of the direction the stories will go, keeping the main theme and mystery alive throughout.
There's another important point we want to make sure everyone knows about. First, all of us either are, or have been emergency first-responders. We just regular belly-crawling, snot-nosed nozzle-jockeys like everyone else. We're not big Hollywood producers or moguls looking to make a buck off of firefighters.
Two - We are dedicated to show only the best of the fire/rescue service and EMS. If we didn't stick to our guns about that, we could have had several shows on TV already. But we refused. We will never do anything that doesn't show the best of who we are and what we do.
Three - Besides the main theme of the show which is XXXXXXXXXXXXX, we also have several others that are very important to us, i.e., juvenile fire starter education programs, LODD's, the National Fallen Firefighters' Foundation and more. Moreover, we're going to show that sometimes, we make mistakes. Certainly not on purpose, but they happen and how we have to deal with them. Mistakes in our lives, our tactics, our abilities, etc. Also, we'll try to deal with the public's perception of the fire service, what's true and what isn't. 
All of this is part of what we will bring to our show.

THE "HOW WE'RE GOING TO DO IT" PART - Well gang, this might be the most important part. As I said, we initially were talking about producing a 6-8 minute trailer. After some discussion one of the guys said, "Well, if we can raise enough to produce a trailer, why should we not be able to raise enough to shoot the entire PILOT!!?!?!!?!?!
There was a long pause before everyone chimed in, "You're right!" "Good idea!" "We didn't think of that before!" As it turn out, it was unanimous. We all agreed that instead of just a trailer, we're going to shoot for the whole thing, shoot the pilot for the show. The script is written, which is one-half of the two largest tasks. The second large task? Finding the "scratch" to put it together.
To that end, we've decided to take a long and serious look at crowd-funding. Some of you may have heard that when fans of the former TV show, "Veronica Mars," wanted to see a motion picture to help tie-up all the loose ends that occurred when the series was canceled, they went on KickStarter and in less than a day, they raised over $2 Million!
We would have to set a goal, which two of the guys are working on, that would cover all the costs involved for shooting a 46-minute show. "Forty-six minutes? I thought it was going to be an hour show?"
It is an hour show. Any hour show today is only 46 minutes of programming. The rest is used for commercials and previews. Nevertheless, it will require a significant budget and a great deal of work. 
We also looked at this fact: There are nearly 1,000,000 firefighters in the U.S. and Canada (career, volunteer & on-call). Then add in their spouses, significant others, parents, etc. Now add to that all the EMT's and Paramedics, and Rescue Squad members; then add their families to it. 
If every member of the broadly defined fire-rescue-EMS services donated one dollar ($1.00), we would have over a million dollars!! And that's not even including all the "buffs", the people who belong to CERT programs, and viewers who like firefighters and firefighting quality shows! 
 Now wait! Don't start opening your wallets or writing checks yet! This is not a certainty yet. As I said, two of our guys are going to work to develop a budget and present a strong argument which way we can go. We've scheduled another meeting in two weeks. We'll see what happens. Keep your fingers crossed. Remember, Stay Safe.